Different levels of motivation can occur at any time in the human mind, but Maslow focussed on identifying the basic and strongest types of motivation and the order in which they can be met. The most basic level of needs must be met before the individual will strongly desire or focus motivation on the higher level needs. Maslow suggested that humans must first fulfill their most basic physiological needs, such as eating and sleeping, before fulfilling higher-level needs such as safety, love, esteem and finally self-actualisation. In 1943, Maslow published his paper, “A Theory of Human Motivation,” in which he proposed that human needs form a hierarchy that can be visualised in the shape of a pyramid with the largest, most fundamental physiological levels of needs at the bottom, and the need for self-actualization at the top.
Use the American psychologist Abraham Maslow’s Hierarchy of Needs to help you understand and define which underlying needs your user has. Identify needs based on contradictions between two traits, such as a disconnection between what a user says and what the user does. Identify needs directly from the user traits you noted. Needs are not nouns, which will instead lead you to define solutions. This will help you to define your design challenge. Synthesise the user’s needs based on your Empathy Map. How did the user FEEL? What emotions might your user be feeling? Take subtle cues like body language and their choice of words and tone of voice into account. What do you think that your user might be thinking? What are their motivations, their goals, their needs, their desires? What does this tell you about his or her beliefs? What did the user DO? Describe which actions and behaviours you noticed or insert pictures or drawing. What did the user SAY? Write down significant quotes and key words that the user said. Review your notes, pictures, audio, and video from your research/fieldwork and fill out each of the four quadrants while defining and synthesising:. Lay the four quadrants out on a table, draw them on paper or on a whiteboard. However, determining what they thought and felt should be based on careful observations and analysis as to how they behaved and responded to certain activities, suggestions, conversations, etc.īest practice Step 1: Fill out the Empathy Map It’s fairly easy to determine what the user said and did. The four quadrants refer to what the user: Said, Did, Thought, and Felt. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. Empathy maps are also great as a background for the construction of the personas that you would often want to create later.Īn Empathy Map consists of four quadrants. The map provides four major areas in which to focus our attention on, thus providing an overview of a person’s experience. An Empathy Map is just one tool that can help you empathise and synthesise your observations from the research phase, and draw out unexpected insights about your user’s needs.Īn Empathy Map allows us to sum up our learning from engagements with people in the field of design research. There are many techniques you can use to develop this kind of empathy. Head into the next area, which is teeming with enemies, including another Pyro, and take them out before going into the Refinery Core - which is the toughest battle in the mission.Did you know that users are more likely to choose, buy and use products that meet their needs as opposed to products that just meet their wants? An Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you are designing for. Once they've been eliminated, head through the door they emerged from and access the terminal for credits and the Assault Rifle Damage upgrade. There is a Pyro among them, so be careful, as they can quickly deplete shields. Turn right and into cover, as the next wave of enemies await. Destroy them and move upward, just as another explosion sends a fourth Blue Suns merc flying off the ramp. Prepare for a fight, as three Blue Suns emerge. If taking the Renegade path, head through the doors just in time to hear an explosion, and proceed through the open door. MASS EFFECT 2 MAP DESIGNER UPGRADE
Grab the Heavy Weapon Ammo Upgrade and access the valve to put out the fires before heading back to the catwalk and proceeding into the Refinery Core. Follow the new path and grab the crate of Palladium before entering the room with the controls. Head upstairs and navigate to the right of the pipe that just exploded and fell across the path. The extinguishing system needs to be shut down before the doors will open so the workers can get out. However, even redirecting the fuel isn't enough.
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